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Nov. 9: This was a big hit — and destined to become the signature song in Jim Ed Brown’s solo career — in 1967, the year he and sisters Maxine and Bonnie disbanded The Browns. It was recorded 43 years ago today at RCA Studio B in Nashville. And whether you listen to it at 10, 2 or 4 o’clock, I guarantee you’ll like it.

Jim Ed Brown began recording solo in 1965, as The Browns were winding down their hugely successful act (“The Three Bells,” “Scarlet Ribbons” and more). He and his producer, Chet Atkins, thought this Nat Stuckey composition would be a good one for Jim Ed. Stuckey cut it himself, but it was Brown’s version that became the hit, reaching No. 3 on the Billboard country chart. No Jim Ed Brown record would place higher.

What’s so special about 10, 2 or 4? For the answer, let’s go to the great ad slogans time machine while we turn to and Edward Morris, who in 2007 covered a panel discussion that marked the 50th anniversary of Studio B:

“When it came time for Brown to record the song, his producer [the late Felton Jarvis] decided to begin the recording with the explosive sound of a pull-tab being opened. Brown said he and the producer drpepperinitially planned to get a six-pack of beer for the job but then concluded the beer might become too warm to drink during the time it would take to get just the right sound. They opted instead for a carton of Dr Pepper. They achieved the perfect sound with the first can they opened, Brown said, and then lamented that they had no beer with which to celebrate.”

Today, Brown regularly appears on the Grand Ole Opry, and he hosts a pair of syndicated programs — the weekly Country Music Greats Radio Show and the daily Country Music Greats Radio Minute. Learn more about his solo career here, and check out his discography.